ICICI Bank
ICICI Bank is India's second-largest bank which consolidated total assets that stood at Rs.12.50 trillion in 2019 has a network of 5,275 branches and 15,589 ATMs across India. Bank offers a wide range of banking products and financial services to corporate and retail customers.
The ask was to redesign the bank's website for better product discovery and increase conversions. Personalisation of content was one of the key objectives.
Service
Co-Creation Workshop, UX Design
Client
ICICI Bank
Year
WIP 2020
Every user is different.
Personalization to the next level. There is nothing like anticipating what the user wants and making discovery simpler.
Simpler the navigation, the better it is!
Reengineered the information architecture and the navigation to make sure all the products and services are easy to find and have quick access to important, repetitive, and frequently visited pages on the website.
Mobile First Design
Unparalleled Usability
Eager to know more?
Get in touch to learn more about the full story, design process, unique challenges, and the outcomes of the activity.
